I love Downtown Los Angeles, especially the Arts District. When I first moved to the city in 1993, I walked daily from my loft to the Los Angeles Public Library’s Central Library where I formerly worked, marketing exhibitions in the Getty Gallery and raising corporate dollars for books and kids. At the time, I never saw another “suit” on the streets other than myself.
My friends started calling me “Downtown’s Ultimate Booster”, a title which I quietly held for years, yet relinquished as new arrivals started arriving around 2004. The year of 2011 marked the return of my more visible online presence after I decided to help out with the marketing of my neighborhood’s then-annual BloomfestLA and ended up becoming one of its producers for two years, taking it from a small party for 800 people or so to a significant community event, attracting 25,000 attendees the first year and doubling that number in 2012. I had never felt such pride and satisfaction on anything that I’ve supported in my professional career — this one was personal, and I was proud to bridge newcomers with those who had lived here for years.
The Arts District is my home and I love my community, which is why I’ve continued my work through the Arts District Social Club (#RADDsocial = R.A.D.D. stands for “Residents of the Arts District and Downtown”), which offers free walking and cycling tours of our neighborhood.
Professionally, I am a cause marketing and corporate partnership specialist who founded CauseConnect® in October 2000 (its humble beginnings actually started in January 1999 and later went full-time after 9/11 in 2001). CauseConnect LLC is a Los Angeles-based firm that offers consulting services related to the marketing, sponsorship and corporate social responsibility (CSR) needs of companies, nonprofit organizations, and community projects, primarily in the areas of the arts, culture, environment, education, and volunteer engagement.
As an independent cultural producer, I also manage and market community festivals, concerts, art salons, museum exhibitions and other cultural happenings. Here’s my profile on LinkedIn.
My client roster includes companies such as City National Bank, L.A. LIVE, Target Corporation, and Toyota Financial Services; nonprofit organizations such as the Braille Institute of America, League of Women Voters of Los Angeles Education Fund, and Plaza de la Raza Cultural Center for the Arts & Education; community projects such as the Abbot Kinney Festival, Arts District Co-Op, BloomfestLA, and Echo Park Cuban Music Festival; and individuals in the arts such as Chicano collector Cheech Marin and artist Joe Bravo.
For the latter two, I produced, marketed, managed, and toured museum exhibitions (thirteen exhibitions to date for Cheech at more than 50 venues acros the U.S. and in Europe and two for Joe Bravo at four venues, including one in Hong Kong). Prior to establishing CauseConnect, I initiated an inaugural corporate partnership program for the Los Angeles Public Library through the Library Foundation of Los Angeles in her role as the Sponsorship & Marketing Director. There, I also spearheaded a comprehensive exhibitions program, which included securing sponsors and grants, managing project teams, coordinating volunteers, and marketing of almost 30 museum-quality exhibitions; primarily art, history, and photography shows.
At what is now the Autry National Center of the American West, as the Director of Development, I launched a marketing-based sponsorship program that supported over 30 exhibitions plus educational programs, concerts, and art fairs during 1993 to 1999, and shepherded the museum’s transition from a private operating foundation to a 501(c)(3) nonprofit organization in 1995.
Over the years, I have coached and taught training workshops for numerous nonprofits and clients such as the Center for Cultural Innovation; InfoPeople; The Gas Company, a Sempra Energy utility; and the National Arts Marketing Project. She has presented at national conferences for organizations such as the American Association of Museums, American Libraries Association, Hispanic PR & Social Marketing, Public Libraries Association, and Urban Libraries Council. She has also served as a grant reviewer for the City of Los Angeles Department of Cultural Affairs, Hitachi, Toyota’s Making Life Easier® program, CNB’s Reading is The way up® program, and Bank of America’s Neighborhood Excellence® initiative. Currently, I serve on the LAC+USC Medical Center Arts Council as an Advisory Committee member.
The editor of Papel Chicano: Works on Paper from the Cheech Marin Collection and an art book called Chicanitas: Small Paintings from the Cheech Marin Collection, I am also a producer of the documentary, The Chicano Collection/La Coleccion Chicana.
In addition to Papel Chicano, Chicanitas, and The Chicano Collection, exhibitions independently produced by CauseConnect include Siqueiros in Los Angeles: Censorship Defied (attracting record attendance at the Autry National Center), Puro Muerto: Contemporary Imagery of Day of the Dead (produced for the Los Angeles Public Library in its Central Library’s Getty Gallery), Bravo: The Tortilla Paintings of Joe Bravo (which also included funding and managing an international tour), and Menudo: Chicano Art from the Cheech Marin Collection.
I also produced the publication of Real City: Downtown Los Angeles – Inside/Out featuring photographs by Marissa Roth. My education includes degrees from Texas State University (B.A., journalism and communications) and Texas A&M University (M.S., educational administration). An avid urban cyclist, I am on the official rider teams for Tern Bicycles and Nutcase Helmets.