BloomfestLA Postponed

It is with GREAT sadness that I share the following news with supporters of BloomfestLA. Officially, BloomfestLA will be postponed this summer, according to a LARABA board report at the April 2013 meeting. The decision was made two months after we, event producers Edgar Varela and Melissa Richardson Banks, informed LARABA that we were unable to produce the event this year. There are a multitude of reasons, which we’ve outlined in our official statement below. We don’t know the future of BloomfestLA as it currently stands, but do know that LARABA stated its plans included rescheduling it to the fall (October 19 was mentioned during LARABA’s May 2013 board meeting) and changing the format of what we created, which was a large community festival, that they intend to transform into a series of decentralized music events hosted by local businesses (a streamlined format that we embrace).

For updates on BloomfestaLA, visit LARABA’s website. To keep posted on other DTLA events produced by Varela and Richardson Banks, follow @DTLAevents on Twitter or sign up for the Downtown Muse mailing list HERE.


OFFICIAL STATEMENT FROM EVENT PRODUCERS: As Arts District stakeholders, one of our shared professional and personal achievements includes proudly producing the 2011 and 2012 BloomfestLA. We are unable to produce this amazing community event again in 2013 for a variety of reasons, including an increase in projects and clients for our own successful full-time businesses, the impact of local construction on the area’s available parking for a large-scale event, and escalating costs of presenting a free community festival on the streets of Los Angeles. For the past two years, we were in a position to donate our expertise and services that resulted in BloomfestLA becoming such a resounding success. Unfortunately, with heavy hearts, we came to realize that it was not the case for 2013. Happily, we know that our legacy to the community is a solid foundation on which others in the community, including LARABA, can carry forward henceforth this year and in the future.

We are so very grateful to the Arts District community, local business owners, artists, residents, volunteers, vendors, performers, sponsors, event staff and suppliers, media representatives, and countless others for supporting our work to help showcase our beloved neighborhood. Most important, we thank the LARABA board for allowing us to join them for the past two years in making a difference in our neighborhood and for transforming what was formerly a small neighborhood party to a widely anticipated citywide community event. We look forward to helping out in the future as we are able and to perhaps identify other ways in which we might work together to benefit residents and businesses in the Arts District. We also encourage those who wish to stay in touch with us as we launch other local events and projects that benefit the community to sign up for our mailing list by clicking HERE.

~ Edgar Varela and Melissa Richardson Banks

And there was a man named Bloom … #joelbloom #misshim #bloomfestla #dtla #artsdistrict #losangeles @bloomfestla (Taken with Instagram at Arts District – Downtown Los Angeles)

BloomfestLA entrance to vendor parking (251 S. Hewitt), backstage of Bloom’s Stage, and exhibit at Art Share L.A. (801 E. 4th Pl.) (Arts District – Downtown Los Angeles)

BLOOMS: Snap! Good reminder to STOP WORKING for the day … even if it IS for a good cause like our BloomfestLA [insert shameless plug that the date is SAT 7/21 @ 2-10pm – (Arts District – Downtown Los Angeles)

I am proudly producing the 5th annual BloomfestLA in the Arts District of Downtown Los Angeles as Downtown Muse and through my firm, CauseConnect. We’re nearly full with a curated selection of artisan goods, and lots of great food, craft beer, and even eco-family fun, too! Don’t miss this wonderful FREE community event — one of the last of its kind in Los Angeles.

Visit the website HERE.

Blooms, blooms, blooms … makes me think of Joel Bloom and BloomfestLA! (Arts District – Downtown Los Angeles)

Want to know what’s happening in the Downtown Los Angeles Arts District? Save the image above, scan it on your smartphone with a QR Code Reader and sign up for the Downtown Muse “This Week in the Arts District” e-blast! Hey, it’s only mailed once a week on Monday morning, and includes daily events and activities that I find aMUSE-ing … I hope you do, too!

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Whew … I finished it! Check out the first official BloomfestLA festival guide. Proud of my work as publisher, editor, and chief copywriter, but couldn’t have done it without contributors Jonathan Jerald for his feature articles, Edgar Varela for his editing skills, Ted Meyer of Art Your World for his layout (and additional design work) that complements original poster art and brand identity by Christine Hale, Eva Crawford for her additional layout and design, and photographers Ed Fuentes, Gary Leonard, and Raymond Y. Newton for sharing their images. Lots more people to thank, but they are the top ones!


Participate in the annual BloomfestLA on Sat 7/23 @ 2-10pm in the Downtown Arts District. Visit What can you do? Apply for a vendor booth. Plan to attend and celebrate with us. Volunteer your time. Advertise in our festival guides (distributed at Whole Foods Market-Arroyo). Become a sponsor. Promote the event. Distribute postcards. Display posters. Donate products, services and promotional items. Ask your friends to like, follow, tag photos, and upload pics and videos on BloomfestLA social media sites (Facebook, Twitter, Flickr, Flickr Group, and YouTube now live). Join us!